Regarding the taste of Fitness Coffee in 2006 it has been organized a tasting of the product among 100 persons of different age (from 20 to 70 years old).
- Only 2 of them (2%) have declared that the drink was not of their liking;
- 68 persons (68%) have said that they would prefer it to their usual espresso coffee;
- 12 persons (12%) declared they would like to substitute their decaffeinated coffee / barley with Fitness Coffee;
- 18 persons (18%) declared they would like to alternate between traditional espresso coffee and Fitness Coffee.