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Fitness Coffee®, our first formulated product, was the work of years of preparation, thousands of hours of research and hundreds of professional Italian coffee connoisseurs. Like all great ideas, we have realized the missing product when ordering a normal cup of coffee at a coffee shop.
The initials thoughts came from wondering why new innovation and new types of coffees have been so limited. These thoughts lead to asking how the natural antioxidants properties of coffee could be enhanced and turn in to a natural and functional drink.
Giulio Micioni studied Pharmacy at the world-renowned Bologna University, which gave the team the tools to create perfect balance of science and taste, while Irina Tanina set the stage to sale and market the product around the world. Fitness Coffee was introduced to the market in September 2008 after four years of scientific and technical studies, the patent was awarded in June 2009 (n.0001361629).
By teaming up with local business leaders from various countries, the product is being distributed through out Europe, Australia, Africa, Asia and North America, Fitness Coffee continues to see success wherever it goes.
Our healthy and traditional hot beverages are all natural product manufactured entirely in modern Italian factory: we take great pride in our products, our company and the benefits that you will receive drinking our products.
According to the scientific study (Dr. Björn Carlmark, Bearco KB / Dr. Magnus Nylander, MN Biocare, Stockholm – Sweden) fitness coffee contains 300% more antioxidant benefits than green tea.
Anuga Trade Show. Taste 11 Awards
From 8th to 12th October 2011 the international food and beverage sector met at Anuga in Cologne. With 6,596 suppliers from 100 countries, Anuga is the world's largest and most important trade fair for food and beverages.
The fair spotlights new products, innovative trends and future-oriented concepts. The Taste11 special show serves as a trend barometer for the buyers and a source of momentum for the global food business.
This is where visitors can see an overview of the top new products at Anuga 2011 selected by an international jury of trade journalists.
More than 500 companies with over 1 200 ideas competed to be included in the special show and the accompanying Taste11 catalogue.
The jury selected a total of 54 products and concepts that were impressive by virtue of their underlying ideas, innovative character and creative applications – taken from all ten of Anuga's specialised trade shows.
Our FITNESS COFFEE ANTIOXIDANT FULLY ACTIVE BLEND is a winner of a Taste11 Award.